Our Creative Director & Owner
Priscilla Garcia
Priscilla Garcia is the President and Creative Director of Artistry in Motion Designs (AIM), one of the country’s premier couture ballroom dress house. With more than 16 years at AIM, Priscilla’s journey is a true full-circle story. She began as a rhinestone embellisher and evolved into the creative and operational leader guiding the brand into its next chapter.
AIM is nationally recognized for its one-of-a-kind, hand-stitched couture gowns worn by top professionals and amateur ballroom dancers alike. As Creative Director, Priscilla brings a rare combination of deep technical expertise, artistic vision and respect for the craftsmanship that defines the brand. Her experience spans dressmaking, design, operations and marketing, giving her a well rounded understanding of what it takes to create gowns that not only elevate performance but are built to stand the test of time.
Priscilla’s connection to dance runs deep. From the ages of 6 to 30, she competed in dance, giving her an intimate understanding of how a gown must move, perform and support the dancer on the floor. That dancer-first perspective continues to shape her creative approach today.
Outside the studio, Priscilla is a wife and mother of two young children. AIM is also a true family affair working alongside her mother and two sisters every day. When she’s not designing or leading the team, she loves to travel, drawing inspiration from cultures, craftsmanship, and artistry around the world.
Under Priscilla’s leadership, Artistry in Motion Designs continues its legacy of excellence honoring its roots while embracing innovation, family and the future of ballroom couture.
Our Founder
Julia Gorchakova
12 Time Undefeated U.S. Rhythm & 3 Time World Mambo Champion​
Former U.S. rhythm champion turned dress designer Julia has decades of experience in the ballroom industry. ​​
Her dance career which began at the very young age of 3, flourished over decades of dedication to her craft. ​
Formally retiring from dancing after her 12th consecutive U.S. Rhythm Championship she then dove into her dress designs which she had already been making for years with her first dance coach and mother Natalia Gorchakova. Taking her insight as a dancer and transferring that knowledge to her sketch pad.
She has now passed the torch to Priscilla, giving her the ability to slow down, enjoy her family and discover new passions in life. Julia still visits the shop to check-in and continues to travel to events.
OUR DRESSES
Artistry in Motion dresses are designed to make YOU stand out on the competition floor! The fabrics are imported from Austria and England. They are high-quality, luxury fabrics specifically used to fulfill Ballroom dancing needs. We proudly use high quality crystals to embellish our one-of-a-kind dresses into a true work of art.
THE PROCESS
TEAM EFFORT
Get to Know Us
Each dress at Artistry in Motion is hand cut by one of our talented seamstresses. They begin with a tight-fitted bodysuit to help shape your figure and provide comfort on the dance floor without compromising your ability to move. Our seamstresses work off of your true measurements to get an accurate fit while Priscilla's designs provide a dress shape that will compliment your best assets and body type. Our dresses are made to make YOU shine.
ARTISTRY IN MOTION
MENSWEAR
​Artistry In Motion menswear is unique in style and individually created to maintain comfort and practicality while looking stylish. Each piece of menswear is hand cut and sewn by our tailor. The pieces are created in your measurements to ensure an accurate fit and can be customized further to create a matching look for your dance partner or to create your own signature look.
